Choosing this option will allow you to send an image or video and some short introductory text.

Use the file picker to select your image or video.

You will need to name your template. This won’t be seen by customers and is for your reference only.

And then you need to say for how long the campaign data needs to be saved. This helps your compliance with GDPR as the Messaging Studio will delete all data relating to the campaign after your specified period.

You will need to specify the sender of the message. If you would like to receive a reply, this needs to be a short code or virtual mobile number (more about receiving replies here). If you do not want direct replies to this message, you can change it to a Sender ID which should identify your brand (more about Sender IDs here).

To maximise the number of clicks it can be helpful to customise the URL that will be presented with the message; to include your brand name in the short version of the URL, add it to the ‘branded URL text’ field.

If you message goes out via SMS it is a good idea to include an explanation of what the link is that they will be presented with, enter this in the Introductory SMS field.

If you want to send your message with unicode characters – emojis etc. – make sure you change the default setting away from GSM to Unicode (find out more about Unicode and adding emojis to your messages).

When finished click Save at the bottom of the page.

It can be worth sending yourself a test message, to check that the image displays as you were expecting on a handset. Using a Portrait image is best, and handsets will try to adjust the image to fit the screen.