Rules, Restrictions and Prohibited Content
Important Rules for Sending RCS Messages
To ensure that everyone enjoys a positive experience with RCS messaging, it’s essential to adhere to a set of important guidelines. Let’s explore these key rules:
- “STOP” Means STOP: If a customer replies to your RCS message with “STOP,” it means they don’t want to receive any more messages from you. We must respect this.
- Confirmation Message: Our system will automatically send a confirmation message to the customer, letting them know they’ve been successfully unsubscribed.
- A Small Charge: Please note that we currently charge for this confirmation message.
- Important: Even though we charge for this message, it is a requirement to send it. In the rare case that your account runs out of credits, it won’t send, and that means we are not following the rules.
- Ask First! You must get clear permission from your customers before sending them RCS messages.
- Be Clear: Tell them exactly what kind of messages you’ll be sending (like promotions, updates, or reminders).
- Tell Them How Often: Let them know how many messages they can expect to receive.
- Easy Opt-Out: Always provide a simple way for customers to unsubscribe (like replying “STOP”).
Why These Rules Matter:
- These rules are in place to protect your customers and build trust.
- Following them ensures that RCS messaging is a positive experience for everyone.
- It also keeps us compliant with telecommunication regulations.
Prohibited Content
Keeping RCS Messaging Safe and Respectful: What You Can’t Send
RCS messaging is designed to provide a positive and safe experience for all users. To ensure this, certain types of content are strictly prohibited, while others are governed by additional guidelines. Below, we will outline these restrictions and rules for clarity.
Content You Absolutely Can’t Send (Prohibited):
Think of these as the “no-go zones.” Sending this kind of content will result in your account being suspended.
- Fake Stuff: No counterfeit goods or anything pretending to be a brand name.
- Dangerous Things: Nothing harmful, like illegal drugs, weapons, or instructions on how to make them.
- Dishonest Stuff: No content that helps people cheat or deceive others, like fake IDs or ways to hack systems.
- Hateful or Mean Stuff:
- No content that attacks or discriminates against anyone based on their race, religion, gender, etc.
- No bullying, harassment, or threats.
- No exploiting or harming others.
- No misusing national or religious symbols.
- Shocking or Gross Stuff:
- No violent or disturbing images.
- No unnecessary depictions of bodily fluids.
- No excessive swearing or offensive language.
- Content that causes shock, fear or disgust.
- Taking Advantage of Tragedy: No content that exploits or is insensitive to disasters or other tragic events.
- Hurting Animals: No content that shows animal cruelty or promotes products made from endangered species.
- Adult Content: No sexually explicit or suggestive content, and especially nothing involving minors.
- Tobacco Products: No promoting the sale or use of tobacco.
- Political Messages: Avoid sending political campaign messages, opinion polls, or election-related messages. All other political content must follow local laws.
- Stolen or Unlicensed Stuff: No copyrighted or trademarked material without permission.
Content That Needs Extra Care (Restricted):
These types of content need extra attention and might have additional rules or checks.
- Alcohol: Promoting alcohol is allowed, but we don’t allow irresponsible promotions.
- Gambling: Promoting gambling is allowed, but it is heavily regulated.
- Healthcare: Promoting healthcare products or services (like medicines) has strict rules and might need extra approvals.
Why These Rules?
- We want to create a safe and respectful environment for everyone.
- These rules help us comply with laws and regulations.
- They protect your brand’s reputation.